CRYSTALLIZED™ is launching its new co-branded advertising campaign starting with the October issue of ELLE magazine in USA, UK, France, Germany, Italy, Spain, China, Hongkong and Japan. The stunning creative concept was developed together with world-renowned fashion photographer Nick Knight featuring on four consecutive right-hand pages sparkling design pieces by LOEWE, HUGO BOSS, Stuart Weitzman and René Caovilla made with CRYSTALLIZED™
– Swarovski Elements.|
Using the brand claim 'Love at first light', the campaign is designed to bring home to end consumers the message that light-filled, endlessly versatile crystals transform creative visions into object of desire and bring inner radiance to all who wear them.
The offline campaign will reach over 23 million end consumers in 2008 and will be continued in 2009.
There will also be an online arm to the campaign running on top fashion websites such as elle.com, vogue.com and style.com in the US, Japan, UK, Italy and France. Employing the same creative concept as the offline campaign, large banners will spotlight the brand and highlight the sparkle of CRYSTALLIZED™
– Swarovski Elements.
The online campaign will reach over 40 million end consumers in 2008.